Research

Background to our research

Health TV has contracted The Nielsen Research Company to complete six rounds of patient research into their attitudes towards Health TV over 2006, 2007 and 2008.

  • Patients are interviewed as they leave the Medical Centre to gain
    • Insights into their attitudes towards Health TV
    • Understanding what messages they recalled
    • How they felt about the concept of Health TV
    • And what action they would take as a result of viewing Health TV
  • 2,261 patients have been surveyed across 23 Medical Centres in:
    Auckland, Hamilton, Tauranga, Hutt Valley, Porirua, Wellington, Christchurch
  • Key Findings From Sept 2008

  • 93% of people strongly agree or agree that Health TV is a good way to learn useful information about health and wellbeing.

  • 75% of people strongly agree or agree that Health TV enhances the waiting experience

  • Over 88% of respondents agreed having Health TV showed the medical centre was modern and up to date.

  • Over 75% of respondents remembered topics around health, diet and wellbeing.

Please contact us for further research findings.