Research

Background to our research

Health TV has contracted The Nielsen Research Company to complete six rounds of patient research into their attitudes towards Health TV.

  • Patients are interviewed as they leave the Medical Centre to gain
    • Insights into their attitudes towards Health TV
    • Understanding what messages they recalled
    • How they felt about the concept of Health TV
    • And what action they would take as a result of viewing Health TV
  • 2,261 patients have been surveyed across 23 Medical Centres in:
    Auckland, Hamilton, Tauranga, Hutt Valley, Porirua, Wellington, Christchurch

  • 93% of people strongly agree or agree that Health TV is a good way to learn useful information about health and wellbeing.

  • 75% of people strongly agree or agree that Health TV enhances the waiting experience

    • Over 88% of respondents agreed having Health TV showed the medical centre was modern and up to date.

  • Over 75% of respondents remembered topics around health, diet and wellbeing.
  • Key Findings From Sept 2008

Please contact us for further research findings.